Ravi Tech Notes: Wordpress

Showing posts with label Wordpress. Show all posts

Wednesday, 7 June 2017

What is the Best Way to Manage Passwords for WordPress Beginners

Have you ever felt overwhelmed by the number of different username and passwords you have to remember? Recently one of our users asked us for the best way to manage passwords for WordPress users? In this article, we will show you how to PROs manage their password by sharing 3 of the best password management tools that you should start using RIGHT AWAY.

Why You Need to Use a Password Manager?

Most people have been using a couple of very easy to remember passwords for years without any problem. That’s NOT SAFE.

As proven by a number of recent hacks across major websites, if a malicious user gain access to all this information, then they can cause serious damage. This is not just a horror story that we tell users to scare them. It is true and happens every day to hundreds of people around the globe.

This is why security experts and other professionals recommend users to use STRONG and UNIQUE passwords.

Now you’re probably wondering how do you remember it all when there are so many different passwords such as email accounts, web hosting, social accounts, WordPress admin area, etc.

That’s why you need a password manager.

A password manager stores all your passwords and allow you to manage them using one master password. It also helps you generate strong password when you are creating new accounts and then store them on the cloud.

The best part about password managers is that they have an auto-fill functionality. This way you never have to remember or enter anything for sites that you already have an account on.

You can use your password manager app on all your devices, and it can easily import passwords stored in your browser.

Here is a list of the 3 best Password Management Apps in the market.

1. LastPass

We use LastPass and feel very confident about recommending it to our users. First of all, it is available for free and the premium version is only $12 per year. That’s $1 for each month.

LastPass is available on Windows, Mac, Linux, iPad, iPhone, Android, Windows Phone, and Blackberry devices. This means no matter what device you use, LastPass will be there and you can easily sync all your passwords.

LastPass uses a master password to manage your password vault which makes this master password the key to all your online accounts.

LastPass allows you to use multi-factor authentication with Toopher, Duo Security, Transakt, Yubi Key, and of course Google Authenticator. This means that a person must know your password and have access to a randomly generated security code to enter your password vault.

If for some reason you need to share a password with someone like your assistant or developer, then LastPass allows you to do that securely. The other party will need to install LastPass on their browser to use shared passwords.

The password sharing functionality is great because your assistant never sees your password, so they can’t change the password. They can simply login and perform the tasks that you need them to do.

2. 1Password

1Password is another popular password manager. It is cross-platform and available for mobile devices as well. There is no free version of 1Password however it is available for 30 day free trial.

It is also the most expensive password manager app in our list. You will have to buy a license for each device you install it on.

Most Apple users love it because of it’s intuitive user interface which makes it easier for new users to familiarize themselves with the app quickly.

One feature that is missing from 1Password is multi-factor or biometric authentication. It is one of the most frequently asked feature, and there is a good chance that it will be available in some future version.

Just like any good password management app, 1Password makes it super easy to generate and fill out password fields whenever you are creating a new account. It also autofills forms for you.

Sharing passwords with friends, family, and co-workers is not as intuitive as LastPass. Why? Because 1Password does not have their own cloud. You need to store your shared vault in a shared Dropbox folder for others to be able to access it. Also other users must have 1Password installed on their devices.

3. Dashlane

Dashlane is the third contender in our list of the best password management apps. Just like the other apps in the list, Dashlane is also available for all platforms, desktop and mobile.

It is completely free, with some features available only for premium users. The premium plan is available for $29.99 and includes unlimited backups and unlimited devices.

Dashlane allows you to generate strong passwords as you fill out online forms. It encrypts and stores your passwords and autofills passwords for you.

Dashlane also allows you to share passwords with friends and coworkers.

The free version of Dashlane does not allow you to sync passwords on all your devices, access passwords on the web, or save backups.

Conclusion:

LastPass is the most easy, secure and cost efficient solution for password management. Particularly if you run an online business, then you will appreciate the robust security features of LastPass. You can lock it down for countries, set two step authentication, and turn off cloud sync. You can run it for free for unlimited time on all your devices and it works great on all of them.

We are using LastPass for our password management.

We hope this article helped you learn how to manage passwords more efficiently and securely. As a website owner passwords are the most important security defense you got against hackers, so there should be no compromise on using unique and strong passwords for every account.

If you run a multi-user WordPress site then you can enforce strong passwords on your site and even reset passwords for all your users. You can also limit the number of login attempts a user can make.

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Friday, 2 June 2017

How to Write Content around Keywords to Boost Your Rankings

SEO is a lot more than sprinkling a few keywords throughout your text. Google will certainly not appreciate it very much. Not only will you fail to get your site ranked highly by it, but you also risk getting penalized. Google updates like Panda and Penguin have put an end to keyword stuffing and forced content marketers to adopt new SEO strategies and work much harder.
However, contrary to what you may read, keywords are still a very viable strategy when writing content. You just have to be ready to put in more effort and be more subtle when implementing them. To show you that keyword research and writing with keywords in mind can still work for you, check out this great post on SEMrush by Syed Irfan Ajmal. In the post he explains how he increased revenue by 23.85% in 6 months, just by implementing that very strategy.
In addition to that, we are going to share some tips and tricks on how you are supposed to target the right keywords and write posts around them which your audience will find useful, and Google will rank very high. Keep on reading to find out more.

1. Keyword Research

One of the best tools which you can use when targeting the right keywords for content creation is SEMrush. SEMrush is one of our favorites because it enables us to take a peek at what our competitors are doing, which we then use as a basis to improve our content. But, apart from that, SEMrush is a real goldmine of information. If you haven’t done so already, create an account and log in. Once you are logged in, type in the URL you want to know more about. We are going to use Business.com as an example.
On the left-hand side, you will be able to see the link named “Organic Research.” After you click on it, you will be transferred to “Positions” section of the website.

Even at first glance, you will be able to find tons of information which will give you a better insight into any website, including stuff like keyword rankings, traffic, search volume, keyword difficulty, and traffic cost.
It’s a good strategy to choose the keywords you already rank for (first 50 positions) which have a search volume of 1000 or higher.
Let’s take a look at keywords with high traffic our example URL, Business.com can target.

Now read: Top 15 Most Popular Social Networking Sites

This is how you can get the best keywords for targeting, around which you can build your content. Now it’s time to start writing.

2. Writing with Keywords in Mind

As we have mentioned before, keyword stuffing is one of the most outdated and frowned upon practices you can adopt when creating content around keywords. Not only will Google rank your website lower, but posts and articles which are stuffed to the brim keywords and phrases, often meaningless or downright ridiculous, are also avoided by readers because they are not able to find anything of value in those posts.
However, that doesn’t mean you should give up inserting a few key phrases which make complete sense, and which are bound to find themselves in an article anyways. If your key phrase is “digital photography Mexico,” it sounds completely lame and unnatural. But, if you implement it more organically and say “digital photography in Mexico is more popular than ever,” it sounds much better.

As for keyword density, you need to be careful. If you are indeed writing an article about digital photography, you don’t need to drop a keyword like “digital photography” every 50 words or so. Readers already know the article is about that particular subject, so reminding them of it every 30 seconds is just blatant keyword stuffing. Aim for 1-3% keyword density when inserting your keywords, while maintaining good readability and value of your posts. Anything more than that and you will land yourself in hot water with Google.

3. Writing Long Posts

We are talking both long articles which are at least 1000 words long or better yet, around 1500 words long, as well as in-depth pillar posts, which are upwards of 2000 words. While it is not necessarily a rule, longer articles tend to provide more value for the reader, more useful data, because there is simply more room for the writer to get into the matter.
On top of that, Google favors longer articles because they have more material for its spiders to analyze and rank properly. So why doesn’t everyone just write these massive posts? The answer is simple: they are damn hard to write, and it will take you forever to complete one.

Longer articles allow you to get just about any natural combination of relevant keywords into your article. On top of that, longer articles will keep your readers for much longer on your website, and you will get more comments, links and social media shares than you normally would, by writing short posts.

Now Read- What Is Digital Marketing?

Where keyword placement does matter is at the beginning of the article, so be sure to pepper your introduction with a few targeted keywords.

4. Short-Tail Keywords vs. Long-Tail Keywords

Both short-tail and long-tail keywords have their share of supporters and detractors. We say, why can’t you have both? In fact, you need both. In case you are not familiar with the term, long-tail keywords are, well, long phrases which are extremely specific, but which are more likely to be used by readers which are close to purchasing something they need.
With long-tail keywords, you are going to run into much less competition, and you will experience short-term benefits because people who are looking for those long-tail keywords will come straight to your website.
Short-tail keywords, on the other hand, are much less specific and cast a much wider net in terms of audience. With short-term keywords, however, you are going to face a lot of competition, but as you produce quality content and establish yourself as a reliable source of information, those short-term keywords will start working in your favor.
keyword-related-searches

You just have to be patient and work hard at creating great content. Once you have built your reputation, you will have people looking for general terms, such as “digital photography,” and clicking on your links, because they will have made their way toward the first pages of Google Search.
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